Most real estate platforms treat investment property the way they treat second homes. They lead with photography, with floor plans, with phrases like "lifestyle proposition" and "unique opportunity". The numbers — the things that actually determine whether the property earns its keep — get tucked into a brochure you receive after you've already requested an introduction.
Onora was built around the opposite default.
The wedge
Every listing on Onora publishes three figures before it goes live:
- Gross yield: annual rent ÷ asking price
- Monthly cashflow: rent minus the running costs the seller can document
- Cap rate: net operating income ÷ asking price
These aren't projections. They're not "expected" or "potential" figures. They're the numbers the seller has agreed to publish under their own name, with their own contact details attached, before the listing is approved. If a seller can't or won't put a number behind a figure, the listing doesn't go live.
That's the wedge. Not the photography. Not the marketing copy. The figures.
Why this matters
If you've ever looked at five listings on a classified marketplace and tried to compare them, you've probably ended up in a spreadsheet, reverse-engineering the same three numbers from whatever the seller chose to mention. Some listings only quote price per square metre. Others quote a "rental potential" that turns out to be the seller's optimistic guess. A few simply say "investment property" without any figures at all and expect you to ask.