When you submit a property to Onora, the listing form has a section called "Investment figures" that's structured the same way as every other section: title, photos, address, description — and three required fields for gross yield, monthly cashflow and cap rate. If any of the three is blank, the listing doesn't progress to admin review.
This is unusual. Most international real estate marketplaces — JamesEdition, LuxuryEstate, Idealista's premium segment — let sellers decide which financial figures to publish and which to keep in a brochure that arrives after the introduction request. Onora chose a different default for three reasons.
Reason one: comparison costs
If you're a buyer evaluating five villas in Marbella, each listed by a different agency, the work of comparing them as investments is high. You're reading five different write-ups, each emphasising different things, each missing different data points. By the time you've assembled the same three numbers for each property in your own spreadsheet, you've done a half-day of work to make decisions that should take an hour.
Publishing the figures upfront moves that work from every buyer to the seller, once. The seller has the documents already. They can quote the figure in 30 seconds. Multiplied across 100 prospective buyers per listing, the saving is material.
Reason two: it's a quality filter
Sellers who can't or won't publish the figures aren't bad sellers — but the listings that result are noisier listings. When a seller writes "rental potential €30,000–€45,000" instead of a single number with documentation behind it, the spread is doing work the buyer has to undo. It signals that the seller hasn't operated the property as an investment or hasn't kept the books that would let them quote a single figure.
